Burger King launched the Pride Whopper in San Francisco igniting a firestorm of controversy.
The American Family Association’s Bryan Fischer recently voiced his concern over the idea that a new Burger King item honoring LGBT Pride events in San Francisco could spread to other parts of the country.
“If this isn’t bottled up in San Francisco, this kind of nonsense, then it’s going to be spreading across the entire fruited plain,” Fischer complained. “And you’re going to be going to your Burger King in Des Moines, Iowa and you’re going to have a rainbow color wrapper for your Whopper.”
Some think Burger Kind could face boycotts around the country which could hurt business. Others think this could dramatically increase business. “This could become the first gay hamburger restaurant in America,” business analysis Ryan Gastin said.
Burger King featured the “Proud Whopper” this month at one San Francisco location, bearing rainbow-colored packaging and the phrase, “We are all the same inside” on the inside of the wrapper.
Burger King said, “This isn’t a marketing ploy. We really loves gays and lesbians and cross dressers and transvestities, etc.”
The company also posted a video of people reacting to the promotion.
“I cried in there,” one woman said in the video. “A burger has never made me cry before.”
Fischer scoffed at their tears, and said that his group would try to do an “action alert” to protest the company from spreading the gay burger.
“I gotta tell you, I think this is a marketing mistake,” he said. “I think this is a bonehead move from a marketing standpoint. Because I gotta guarantee you, when people sit down to eat a hamburger, the last thing they want to be thinking about is two guys having sex.”
Bryan Fisher talks about the “Pride Whopper.”
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